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Fendi is an Italian company that was founded in Rome in1925. The brand was founded by Eduardo and Adele Fendi in a tiny leather goods shop in Rome, Italy. They worked with private clients as they still do today as one of Italy's most important and influential fashion brands. Like many other Italian fashion lines producing luxury goods, the Fendi company is a family dynasty owing a great deal of its success to the strong blood links comprising an intrinsic part of the business. After the death of their father in 1954 Fendi Turned to the 5 children of Adele and Edoardo to run the business. In a time in which Italy struggled to cope with post-war reconstruction, is when the Fendi daughters bring in new ideas and fresh energy into the Fendi brand lifting it to its round the world popularity. Fendi is famous for its trademark "F" logo on which they put on both the bracelet and chronograph watches. This actually was the design that made Fendi watches famous and elegant timepieces from their inception.
The History Of Fendi Watches